Skip to main content

How to become a thought leader

SAP Marketing manager Mark van Heijningen published a blog on how to become a thought leader. Nice blog and I'm really proud that Mark mentioned me ;-)




Short summary, but make sure you read Mark's blog here.

  1. Take your stand.
    Make choices, both as a company that wants to employ thought leaders as yourself who wants to be a thought leader.
  2. Know your classics.
    Thought leadership is close to evangelism. Know the facts and wrap them in stories that your audience wants to listen to.
  3. Reserve time and budget.
    Building up knowledge and sharing the message takes time. Make sure your thought leaders do not feel guilty in doing so.
  4. Structure and support.
    Thought leadership doesn't go well with commercial pressure. But integration with your companies core activities is important. 

Comments

Alice Parker said…
I really enjoyed reading this post about vehicle wraps, thank you for sharing. I rarely come across the article equally interesting and informative! I generally prefer RTS for van wrapping in london and would recommend it to all.
Justin said…
This article is loaded with some well-informed data. You have made admirable statements in an exceptional manner about this article. Since this has made me wonder about more things I would want to know about bookkeeping services for doctors

Popular posts from this blog

SAP TechEd Top 10 (2010)

Here we go, Top 10 SAP TechEd topics 2010. Just like in 2009 and in 2008 . Based on the 417 sessions published on the site I counted the hit ratio on the below listed topics. Not to be taken too seriously, just for fun ;-) (1, 1) SAP NetWeaver (93 sessions) (2, 10) Business Objects (45) (3, 6) ABAP (32) (5, 4) BPM (22) (4, 5) BI (18) (-, -) Sybase (17) (-, -) Mobile (15) (-, -) PI (13) (7, 9) Web Dynpro (12) (7, 10) Enterprise services (8) (-,-) Microsoft (8) Runners up : Sybase and mobile applications. Looking forward to play around with that next week. And as predicted : Microsoft. Droppers , not in the Top 10 anymore: Composition Environment (4 sessions, #8 in 2008, #9 in 2009), Java (4 sessions, #3 in 2008, #8 in 2009) and SOA (4 sessions, #2 in 2008, #6 in 2009). Sybase is no surprise. Just as Business Objects wasn't last year. Java dropped out of the Top 10. Looking back at SAP TechEd 2009 you could predict that to happen. Last year all Java sessions were hidden somewher

SAP Fiori and SAP Screen Personas finally free for SAP customers

This week the SAPPHIRENOW event takes place in Orlando, a yearly event where SAP announces its strategy and new products. On Tuesday Bill McDermott, the CEO from SAP, did some major announcements . All with regard to making SAP simpler. In this blog I will describe the license changes for SAP Fiori and SAP Screen Personas. These new UI innovations are now part of SAP’s maintenance fee. SAPPHIRENOW keynote

Thank you @CiberNL and hello @TheNextView

Another strange moment in my professional life, I will leave Ciber to join The Next View  March 1st. Time to have a short retrospective . Team picture at outing 2010 First of all I am proud , proud on our SAP NetWeaver team: Alice, Arnaut, Bernard, Dave, Dennis, Frank, Guido, Harrie, Iemke, Igor, Jeroen, Juan-Jose, Laurens, Leo, Marc, Michael, Ravi, Roel, Ronan, Sanket, Steven, Ted, Tim, Wim and Vladimir.