Skip to main content

How to become a thought leader

SAP Marketing manager Mark van Heijningen published a blog on how to become a thought leader. Nice blog and I'm really proud that Mark mentioned me ;-)




Short summary, but make sure you read Mark's blog here.

  1. Take your stand.
    Make choices, both as a company that wants to employ thought leaders as yourself who wants to be a thought leader.
  2. Know your classics.
    Thought leadership is close to evangelism. Know the facts and wrap them in stories that your audience wants to listen to.
  3. Reserve time and budget.
    Building up knowledge and sharing the message takes time. Make sure your thought leaders do not feel guilty in doing so.
  4. Structure and support.
    Thought leadership doesn't go well with commercial pressure. But integration with your companies core activities is important. 

Comments

Alice Parker said…
I really enjoyed reading this post about vehicle wraps, thank you for sharing. I rarely come across the article equally interesting and informative! I generally prefer RTS for van wrapping in london and would recommend it to all.

Popular posts from this blog

SAP Fiori and SAP Screen Personas finally free for SAP customers

This week the SAPPHIRENOW event takes place in Orlando, a yearly event where SAP announces its strategy and new products. On Tuesday Bill McDermott, the CEO from SAP, did some major announcements . All with regard to making SAP simpler. In this blog I will describe the license changes for SAP Fiori and SAP Screen Personas. These new UI innovations are now part of SAP’s maintenance fee. SAPPHIRENOW keynote

Thank you @CiberNL and hello @TheNextView

Another strange moment in my professional life, I will leave Ciber to join The Next View  March 1st. Time to have a short retrospective . Team picture at outing 2010 First of all I am proud , proud on our SAP NetWeaver team: Alice, Arnaut, Bernard, Dave, Dennis, Frank, Guido, Harrie, Iemke, Igor, Jeroen, Juan-Jose, Laurens, Leo, Marc, Michael, Ravi, Roel, Ronan, Sanket, Steven, Ted, Tim, Wim and Vladimir. 

What about virtual / augmented reality and UI5?

This years #UI5Top5 does not include AR/VR apps. What do you think? When will we meet AR/VR in a business context? Do you want a UI5 Top 5 in 2019 or do we focus on Immersive Experience (Augmented, Virtual, Mixed and Assisted Reality) in stead?