Short summary, but make sure you read Mark's blog here.
- Take your stand.
Make choices, both as a company that wants to employ thought leaders as yourself who wants to be a thought leader. - Know your classics.
Thought leadership is close to evangelism. Know the facts and wrap them in stories that your audience wants to listen to. - Reserve time and budget.
Building up knowledge and sharing the message takes time. Make sure your thought leaders do not feel guilty in doing so. - Structure and support.
Thought leadership doesn't go well with commercial pressure. But integration with your companies core activities is important.
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